Our partner expands flexible living across Europe with HousingAnywhere

Discover how our partner expanded to 20+ cities across 10 countries with HousingAnywhere, streamlining operations and optimizing pricing for growth in flexible living.

Kriti

2 minute read

·

10 Oct 2024

“We’ve realized that we don’t always have all the answers, and working with platforms like HousingAnywhere has allowed us to tap into market insights we wouldn’t otherwise have.” - Joao, VP Marketing

Customer since 2017

Founded in 2017, our partner provides flexible living solutions to tenants worldwide. Their co-living spaces and apartments cater to professionals, students, and international tenants looking for short or long-term stays.

By partnering with HousingAnywhere from the start, they have streamlined their rental operations. Today, they are present in over 20 cities across 10 countries, including Germany, Spain, Italy, Belgium, and Austria. They aim to expand further across Europe to meet the increasing demand for flexible housing.

As the company expanded into new cities and countries, they encountered several challenges.

Expanding into new cities efficiently

Entering new markets isn’t just about opening properties. They needed insights into local demand, tenant preferences, and optimal pricing strategies. Without these, they risked underestimating demand or mispricing their offerings, which could hurt occupancy rates.

Managing updates to property data in real-time

With thousands of properties across multiple cities, accurately updating availability and pricing was critical. Manually handling this data across platforms was time-consuming and prone to errors, affecting both tenant satisfaction and operational efficiency.

Handling bookings at scale

As their portfolio grew, so did the volume of tenant inquiries and bookings. Managing these across multiple markets became increasingly difficult, overwhelming the internal teams and slowing down operations.

In 2017, they partnered with HousingAnywhere to address these operational challenges. By integrating with HousingAnywhere’s platform and technology, they found the tools and support to manage their growing portfolio.

Streamlining the booking process

HousingAnywhere took over much of the tenant management process for bookings generated on the platform. This allowed them to handle inquiries, bookings, and payments directly through the HousingAnywhere platform.

“HousingAnywhere handles tenant bookings and payments for their users, freeing us to focus on post-sales customer service,” said Joao, VP Marketing.

Access to real-time market insights

HousingAnywhere provided valuable data on tenant demand and pricing trends, which was especially useful when entering new cities like Brussels and Graz. They used HousingAnywhere’s data to determine demand levels, adjust pricing, and tailor their offerings to the local market.

“HousingAnywhere’s data helped us make informed decisions, ensuring our properties met market demand,” added Joao.

Real-time property data integration

Through API integration, HousingAnywhere ensured that their listings were always up-to-date with accurate availability and pricing. This allowed tenants to book with confidence while allowing their teams to focus on growth initiatives.

“The real-time integration has been key for us to ensure our listings are always accurate and reliable,” said Joao.

The partnership with HousingAnywhere has been instrumental in their success, delivering significant improvements in both growth and operational efficiency.

Expansion into 20+ cities

With HousingAnywhere’s support, they expanded operations across 10 European countries. Major projects like The Waterfront in Berlin and Zin in Brussels launched successfully, thanks in part to HousingAnywhere’s market insights and tenant acquisition support. These properties feature a mix of short and long-term stay options.

“HousingAnywhere has been a key partner in our expansion,” said Joao.

Operational efficiency

HousingAnywhere’s platform allowed them to automate key parts of the rental process, from booking inquiries to payment collection. This helped reduce the workload for internal teams, resulting in smoother operations.

“The integration with HousingAnywhere reduced our manual work significantly and improved our team's overall productivity,” Joao explained. “We’re able to focus on what we do best—offering flexible, high-quality living solutions.”

Optimized pricing strategies

Using HousingAnywhere’s market data, they fine-tuned their pricing in various cities, ensuring competitive rates and maximizing occupancy.

“Their data insights have been invaluable in helping us optimize pricing and attract more tenants,” said Joao.

Looking ahead: Continued growth and innovation

Looking forward, they have new developments and flexible living concepts on the horizon. One of which is the innovative Flex Living concept in Madrid called BEXT Vallecas. This allows tenants to choose between short stays, long-term rentals, or co-living spaces all within the same building. HousingAnywhere’s platform will continue to play a crucial role in supporting these new developments, helping them maintain their momentum in the flexible living market.